Umbrella is the first choice for savvy collectors and top designers looking for carefully curated home furnishings, antiques, mid century modern furniture, lighting, custom dining tables and fabulous accessories. Umbrella (umbrella.1stdibs.com) is not only where locals go for the best in home decor, but Umbrella also has an equally large audience both nationally and internationally. This is through the highly coveted and premier source for online antiques - 1st Dibs. Umbrella is planning to expand its reach by opening up a pop-up location. It will open its doors (located at 17 Bridge Street, Frenchtown) on November 5 and continue through holidays, closing on January 31. The Pop-Up will be open 4 days a week, Thursday through Sunday. A highlight will be the launching party scheduled for November 14th beginning at 6 PM.
“We are thrilled to partner with Mitchell and feel that it is a wonderful way to cultivate excitement and energy in Frenchtown”, say owners of Umbrella, Fay and Linda Sciarra about their partnership with building owner and Manhattan realtor, Mitchell Seligman. Linda and Fay are also “delighted to collaborate” with well-known Lambertville and Connecticut based antique dealers, Russell Hutsko and Richard Hoffman, who have worked periodically with Umbrella in their Hopewell location for over 7 years.
“The pop-up store has become a go to marketing strategy for retailers looking to extend their brand and introduce new products” according to PopUp Republic. “Consumers expect pop up shopping to be more specialized, unique and fun and more than just a trend”, according to the source, Retail TouchPoints. The owners of Umbrella plan to create their pop-up store by showing something a bit different than what you may have already seen at Umbrella. Plan to experience a store with style and a touch of irreverence…. A little bit of Paris flea market in New Jersey.
Umbrella (umbrella.1stdibs.com) is 4,000 square foot designer showroom located on
2 Somerset Street (on the second floor of the Tomato Factory) in Hopewell, NJ. It is about 10 minutes from Princeton. Umbrella is open Tuesday through Saturday from 10-5 and Sunday
from 11-5. For more information please contact Umbrella at 609-466-2800.
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